The situation
The client was selling on Amazon 3P with mixed results. Account Health was OK but trending wrong. FBA inventory was either too thin (lost sales to OOS) or too heavy (storage fees eating margin). Negative reviews piled up because no one was responding. Cases got opened against the account by buyers and competitors, and most got auto-resolved against the seller because no one defended them in time.
The mandate
Stabilize Account Health. Get inventory turns right. Defend the account against bad-faith cases. Grow profitably — not just grow.
What we do
- Account Health monitoring. Daily check of the Account Health Dashboard. Any negative signal — policy violation, late shipment, A-to-Z claim — gets a response inside 24 hours.
- FBA inventory planning. Demand forecasting per SKU. Warehouse split optimization to minimize last-mile cost and stock-outs. Restock recommendations vetted weekly. We aim to keep IPI in the safe zone without overshooting on stock that ages out into long-term storage fees.
- FBA reimbursements. Audit shipment receiving, lost-in-warehouse, customer-return-not-returned, and damaged-in-warehouse claims monthly. Recover what Amazon owes the seller. Most sellers leave real money on the table here because no one runs this audit.
- Customer service and reviews. Negative reviews responded to publicly within 24 hours. Negative-feedback removal requested where it qualifies under Amazon’s policy. Buyer-seller messages handled within Amazon’s response-time SLA.
- Listing and pricing. Buy Box win rate monitored. Repricing strategy tuned to defend the Buy Box without racing competitors to the floor.
- Amazon Advertising (Sponsored Products / Brands / Display). Campaign structure designed for 3P realities — TACoS-targeted, ACoS-monitored, with regular bid and search-term harvesting.
- Case and appeal management. When listings get suppressed or accounts get flagged, we draft and submit the Plan of Action or appeal inside the response window.
The outcome
Account Health moved from at-risk to healthy and stayed there. Inventory turns improved without overstocking. Reimbursements recovered that the seller would never have caught on their own. Advertising spend started generating margin instead of vanity revenue.
Why it worked
Most 3P sellers either don’t have a dedicated operator or have one who only does ads. The account-health, inventory, case-management, and reimbursement-audit work is what keeps the business actually running. We do all of it, with discipline, every week.